Video campaign for Ben Brown Fine Arts. Featuring artist Awol Erikzu and his latest Hong Kong exhibition - 多維空間 QUAQUAVERSAL.
The aim of this video campaign was to capture the essence of the artist's latest collection, showcasing both the innovative designs and the intricate thought processes involved in their creation. By diving deep into the vibrant culture, rich history, and dynamic atmosphere of Hong Kong, the campaign sought to highlight how these elements served as profound sources of inspiration for the artist.
Throughout the video, viewers are taken on a visual journey through the bustling streets of Hong Kong, where the juxtaposition of traditional and modern influences can be observed in every corner. The artist draws upon the city's unique architectural landscapes, colorful markets, and the lively energy of its inhabitants, weaving these elements into the fabric of the collection.
By blending visual storytelling with hints of the artist's personal style and interests, this video campaign not only promotes the latest collection but also fosters a deeper connection between the artist and the cultural tapestry of Hong Kong, ultimately inviting viewers to experience the collection in a more profound and meaningful way.
About the exhibition: Ben Brown Fine Arts presents 多維空間 Quaquaversal, an exhibition of new works by Los Angeles-based conceptual artist Awol Erizku. This bold showcase, featuring paintings, neon installations, and a newly unveiled series of bronze sculptures, builds on the artist’s ongoing engagement with the city of Hong Kong, first initiated in his 2018 exhibition 慢慢燃燒 Slow Burn. 多維空間 Quaquaversal continues Erizku’s exploration of materiality, symbolism, and cultural intervention, expanding dialogues around cultural authorship and art history while electrifying African diasporic identity in a powerful act of revival.
Erizku reimagines the visual and linguistic landscapes of music, popular culture, and sports symbolism, deconstructing and reconstructing cultural motifs to create nuanced narratives that favor Afrocentric perspectives. In 多維空間 Quaquaversal, Erizku fuses disparate elements, producing a cultural flip that re-examines the established canons of art history, philosophy, and language. At the heart of his practice is a dissection of the persistent hegemony of Eurocentric ideals, unmasking their quiet colonisation of global cultural narratives and intellectual frameworks. This critique examines how these ideals subtly yet powerfully continue to dictate standards of beauty, knowledge, and civilisation, often at the expense of diverse and marginalized worldviews, particularly in art. Erizku’s work defies these dominant frameworks, offering instead an Afrocentric vision he terms Afro-Esotericism. To find out more about 多維空間 QUAQUAVERSAL visit the exhibition website here: benbrownfinearts.com
Photography
Campaign Deliverables:
1 x Main campaign video
30 x Press portrait photos
Gallery:
To work together or find out more about my video services please drop me an email: derryainsworth@googlemail.com
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